About

About

Antoinette Haselhorst (right), founder and curator of C-A-K-E,  with Sabrina from Barclays bank, at our stand at the Affordable Art Fair

About 29 years ago, whilst strolling through a market on the outskirts of rural Johannesburg, South Africa, I stumbled upon some sculptures made of burnt clay, the artist was sitting on the ground in the dirt with his work.  He had burnt the clay with an open fire, however, the expressive and yet simple shapes and lines in his work took my breath away.  It reminded me of a  combination of the works of art by Henry Moore and Francis Bacon.  I wanted to purchase one of his clay effigies that I found particularly striking.  I asked the price, “R250.00” he said looking up at me, expecting me to haggle him down.  To his surprise I paid him the money he asked and told him I thought he was a genius and walked away.  To this day I regret not taking a note of his name and contact details, I often think about him and what became of him.

Antoinette Haselhorst

C-A-K-E , explores the influence and enigma of the art world, inspiring and empowering artists worldwide. We seek out the brightest in a diversity of emerging and accredited visual creators, we feature their works with a distinctive and characteristic journalistic interview, that is indelible and concise. Art directed with wit and enthusiasm, a portrait of every artist is featured with a cake. C-A-K-E has its own its unique avant-guard approach, stylish, witty, edgy and elegantly curated. We connect a broad readership, as a visual arts information hub for people aspiring to own original works of art or working in the world of modern and contemporary art.

C-A-K-E is also an art gallery that sells artworks by some of our featured artists in the magazine, in pop-up locations , prominent art fairs, and charity events around the world and of course online. 

Antoinette shooting a portrait for C-A-K-E

Antoinette is a London based photographer, art enthusiast and founder of C-A-K-E, she primarily shoots portraits and editorials. She is also our creative writer, interviewing artists for the magazine.

Antoinette graduated from Art College, in Hamburg (subjects included History of Art), The School of Visual Arts NYC and the D&AD London.  She started her career in Germany, as an editorial assistant at the Welt am Sonntag newspaper (Axel Springer SE). Followed by a career as an Art Director in advertising, working in New York, SSC&B Lintas and Fortune Magazine, and ad agencies in London for nine years.  She grew up immersed in art growing up in South Africa and she finds immense reward in being creative, developing concepts and thinking out the box.  She turned to editorial fashion and portrait photography in 1990 and has had exhibitions of her work in London including Proud Galleries and the Halcyon, as well as being the author of two books. ‘Motherhood‘ sponsored by De Beers, and her most recent ‘Reflections on Nelson Mandela: Icon of peace’. 

In 2018 Antoinette founded C-A-K-E, she started curating, interviewing, photographing and writing articles, today 88 artist’s interviews have been published. C-A-K-E’s first art fair was in 2022.

With artist Alexia Florman, left and Antoinette far right

Please see the review by Fresh art Fair below:

New For Ascot 2023

 

 

C-A-K-E is proud to work closely with sponsors and partners who share our passion for creativity, inspiring and empowering artists and creatives worldwide with a diversity of emerging and accredited visual creators, making art accessible for a global audience.

 

 

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